Starting a business is hard work. Growing that business into a real success story—lasting longer than five years, earning revenues worth $1 million, and not fully dependent upon the CEO to remain operational—is even harder. So hard, in fact, only 2% of CEOs achieve this rarefied status. Even the best CEOs struggle with the financial side of things.
That is, of course, if the CEO business owner is not working with a Growth CFO. The Growth CFOs roll up their sleeves to Obliterate Obstacles while establishing the Habits of Profitability and developing managers to use the numbers even better. This creates clarity and confidence across the financial flight plan to seven succession options where CEOs get paid twice.
Successful CEOs Obliterate the Obstacles to growth, such as struggling with reliable people capacity, winning new customers, proactively gaining access to capital, consistently growing existing customers, and reinvigorating financial performance. Many CEOs want to be the best rather than the biggest. This ultimately puts the business on the path to greater profitability and financial freedom.
I built Foresight CFO, to give CEO Business Owners a competitive advantage. Growth CFOs work side-by-side with CEOs to navigate the full flight plan. They work in 3-person TrueTEAMs to go beyond the expertise of any one person, use the proprietary Financial Freedom Platform, and follow through in 90-day sprints to achieve the desired outcomes. Foresight Growth CFO’s Financial Freedom System allows owners to make bold moves while protecting them from the downside.
Now these stories, strategies, and best practices are available to you in my book – The Growth CFO Void.
